In the current world climate, we are never sure what tomorrow may bring. Some people worry, I look around and say, “It’s EXCITING!” Why? Because it is. As children, we hear that we can be or do anything, but as we grow up, we find that to be rather an overstatement because society, family, and numerous other factors put limits on us (sometimes we do this to ourselves). But today, not knowing can be turned into an asset, instead of a danger.
How can we handle this as an asset? For one, just keeping going, when all else tells us to shut down and go home, brings market-share – because other companies are closing all around us…and many won’t open again. For the first time that I can remember, the government is stepping in to support small business in a big way. PPP funds to help pay payroll, EIDL loans to cover overhead and other expenses that slower business renders some companies unable to pay, and may other programs and products available to help. If you haven’t applied for these (or need help doing so), reach out to us – we have successfully helped clients bring in funds that literally saved their businesses.
Taking the time and spending the energy NOW to build, will build habits in others that will not soon break – habits of shopping with YOU, getting services from YOU. This builds loyalty in ways that you cannot imagine. So you see, the psychological impact on your customer base of simply staying open is tremendous.
Look around you. Decide if you want to survive. Pull your head out of the sand and determine to overcome and DOMINATE your market. I am here to help and to cheer you on!