My Top 10 E-mail Tips
e-mail is one of the most effective types of communication, but if your audience doesn’t open the email, there is no communication. With that being said, check out my top 10 tips to email effectively.
- Did you know that over 30% of email recipients open the email (or not) based on the subject line alone?
Your subject and tone should fit your audience. Don’t be too casual, and don’t be too long, and don’t ask stupid questions. And whatever your subject line indicates, make sure it is in your email (keep your promises).
2. Over 30% of professionals read their emails on their mobile devices – not a laptop or desktop computer. If your email is too long, they won’t read it all. Many of us were taught to “lead up” to the point of the email. This no longer applies. Keep it short and sweet and easy to reply or take action to.
3. Practicality leads over fact. When your subject line or email is too dry, you guessed it, your audience either won’t open it or won’t read it all.
4. Although we are also taught to not “re-create the wheel”, if your email looks like everyone else’s you won’t stand out. Brand yourself – and your email should stand out too!
5. Follow up! First by email, then by phone (in case your emails are going to SPAM).
6. The most effective subject line words? Apply, Cancellation, Conference, Connect, Demo, Opportunity, Payments.
7. The most ineffective subject line words? Assistance, Confirm, Invite, Join, Press, Social, Speaker.
8. E-mails written on a third-grade reading level get the best response. Here’s your confirmation: everyone isn’t as smart as you are. If they must read it twice, they won’t make it through the second reading.
9. Videos are popular. If you can send a video, or a link to one, you will be more likely to get your information across.
10. Instead of “checking in”, or “reaching out” (this one always makes me think of someone under the bed or in the closet…ugh…) send something with a funny picture:
I learned this one when sent one asking if I had been kidnapped by pygmies. I laughed really hard, then responded…and most people will also respond!
If you need more ideas, or if you have questions on these, give me a shout! I am happy to answer questions.
God Bless, and Have a Great Week!
Christine